It's a common question, yet only a few individuals can answer it. Fortunately, there is the 'Euromonitor International's city arrivals' study, which provides the top 100 most visited places in the globe every year. As seen in the table below, 32 of the top 100 cities are in Europe. The three most popular cities in Europe are:

• London, • Paris, • Istanbul.

Domestic tourism is not included in Euromonitor's yearly poll since it only includes foreign tourists who spend at least one night in their destination. This suggests that large-country locations are rated lower than small-country destinations. Cities in Germany and France, for example, are regularly visited by the numerous people who reside there. The same is true for the UK, Spain, and Italy.

It is also vital to realize that persons can count twice if they have visited more than one place in a year for at least 24 hours (= one night), which applies to business travelers, for example. Day visitors, such as cruise passengers, are not counted, nor are expatriates and foreign students studying or working abroad. The emphasis is on "city centers," rather than beach and winter locations. Nonetheless, the list includes a number of traditional beach locations, like Antalya, Mugla (Bodrum, Marmaris, Fethiye), and Rhodes.